Geopath, the not-for-profit organization providing audience location measurement to the out-of-home (OOH) industry, today revealed that 44 agencies and out-of-home media owners joined the organization in 2017, representing a 10% increase in overall membership. Geopath continues to strengthen its membership base as the company prepares for the launch of the Geopath Insights Suite, the company’s enhanced audience location measurement platform, in 2018.
“This past year was one of the strongest years for membership growth and we were excited and honored to welcome so many new companies from across the OOH industry to the Geopath family,” said Larry Hennessy, Geopath’s EVP of Member Services. “As we turn to 2018, anticipation is growing across the OOH industry for the Insights Suite, which will elevate OOH by providing unprecedented planning, tracking and measurement capabilities.”
Of the new members joining this past year, 33 are OOH media owners from across the country. Their respective inventories, which include iconic properties like One Times Square, site of the famous New Year’s Eve ball drop in New York City, will be audited and incorporated into the Geopath platform. Other new members include advertising agencies, all of which will now have access to Geopath’s ratings and insights tools that will enable them to plan the most effective OOH campaigns for their brand clients.
New Geopath members in 2017 include:
- Adcity
- Adsemble
- All Visual Productions
- Allison Outdoor
- Blackbird Media
- Callan Advertising
- Champion Ventures Outdoor
- Chicagobillboards.com
- Compass Media
- Cramer- Krassalt
- Cross River Network
- Dallas OOH
- Delaware North
- Diane Allen & Assoc.
- Gigantic Media
- Grapevine Outdoor
- Greyline Signs
- Griffin Communications
- iDigital Media Group
- Illuminated Mobile
- JNJ Media
- Joyce Outdoor Advertising
- Kre8 Media LLC
- Launchpoint Marketing
- Link Media
- Mayo Seitz
- Moving Walls Pte Ltd
- New South Outdoor
- New Tradition Media
- Oath
- O’Neill Properties
- Omni Media
- Onsite Insight
- Outdoor Solutions
- Reeves Outdoor
- Shannon Outdoor Advertising
- Somerset Patriots
- Starlite Media
- U-Glove, Inc.
- Virtual Media Group
- Vistar Media
- Whiteway Outdoor
- Wow Media
- X-Mark Outdoor
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