Your billboard company needs more than a facebook page.  There should be multiple ways of contacting your company via social media or your webpage.   Don’t rely just on a single phone number or a single person.

Insider carried an obituary on Whiteheart Outdoor’s Bill Whiteheart in September.  Whiteheart Outdoor had a facebook page but no website.  The phone number on Whiteheart Outdoor’s facebook page is Bill Whiteheart’s mobile phone.  Insider got a call from a Whiteheart Outdoor advertiser this week looking to reach the company.  The problem is that there’s no website or company email and no one is answering Bill Whiteheart’s mobile phone.

Make sure your company web and social media sites provide multiple ways of letting customers and clients reach your business.

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