This week’s design tips from from a Billboard Connection article called Billboard Design Tips You Really Need to Know.
- Simplicity rules. Photo, benefit-laden-emotionally-charged headline, logo and contact info
- Use high contrast colors.
- Forget fancy fonts and AVOID ALL CAPS BECAUSE THEY ARE HARD TO READ.
- Use big fonts. Minimum type size should be 18″ tall.
- Use great photos with 300 DPI Minimum.
- Lase focus. One big idea.
- Target Your Audience.
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