Adams Outdoor Advertising is growing along the Carolina coast. With the acquisition of billboard assets from Haynes Sign Company and Invest Outdoor LTD, Adams adds 115 billboard faces across Myrtle Beach and the Grand Strand, including eleven digital billboard displays.
The new inventory brings Adams to nearly 3,000 advertising faces across South Carolina. For advertisers, that means one partner for campaigns that reach South Carolinian residents and visitors.
So why Myrtle Beach, and why now? Here are four reasons the Grand Strand belongs in Adams’ growing network, and what each one means for brands investing in Myrtle Beach billboard advertising.
1. Adams Outdoor’s Billboard Network Now Spans the Carolina Coast
Myrtle Beach sits between Adams’ existing operations in Eastern North Carolina, Florence and Charleston, which made it a logical place to grow. With the Grand Strand in place, advertisers can run coordinated campaigns across beach, tourism and growth markets in both Carolinas through a single partner, with one plan and consistent execution from market to market.
“This acquisition enhances our ability to serve one of the most visited and recognizable coastal corridors in the Southeast,” said Kevin Jones, Chief Executive Officer of Adams Outdoor Advertising. “Together with our existing presence across North and South Carolina, we’re positioned to help brands engage consumers wherever they live, work and travel.”
2. Myrtle Beach Billboard Advertising Reaches a Market of 18 Million Visitors
The Myrtle Beach area welcomed more than 18 million visitors in 2024, and those visitors spent more than $13 billion during their stays (Myrtle Beach Area CVB). That spending flows into restaurants, attractions, shops and local businesses across the region, giving brands a large audience that’s actively deciding where to go next.
Because many visitors choose where to eat, shop and play after they arrive, a well-placed billboard can shape those choices while people are still on the road. That makes the Grand Strand a market where outdoor advertising drives action as well as awareness.
Those visitors also travel a small number of roads. The Myrtle Beach area is the largest population center in South Carolina without direct interstate access, so most traffic flows onto U.S. 501 and U.S. 17. The newly acquired billboards line both routes from Aynor through Conway toward Myrtle Beach, where several locations see more than 50,000 vehicles a day based on South Carolina Department of Transportation counts.
3. Adams Outdoor Billboards Reach Myrtle Beach Residents Year-Round
Myrtle Beach’s reputation as a vacation spot can hide how quickly its permanent population is growing. The Myrtle Beach-Conway-North Myrtle Beach metro area is home to an estimated 427,000 residents (Census Bureau), and its population aged 65 and older has grown 22% since 2020, the largest increase of any U.S. metro this decade.
Those residents commute, shop, see doctors, buy homes and hire service providers every month of the year. That steady local audience opens the market to advertisers well beyond tourism, including healthcare systems, real estate firms, home services companies, financial institutions and legal practices.
The acquisition puts Adams billboards along the routes those residents drive every day, including S.C. 544 and S.C. 707 through Socastee and U.S. 501 near Conway and Coastal Carolina University.
With residents and visitors sharing the same roads, brands can stay visible all year, while attractions and restaurants scale up their presence during peak travel seasons.
4. Adams Outdoor Adds Eleven Digital Billboards in Myrtle Beach
The acquisition includes eleven digital billboards, all on or just off U.S. 17, the coastal route that links the Grand Strand’s beach communities. Seven sit in the South Strand between Surfside Beach and Murrells Inlet, close to beaches, campgrounds, shopping and dining, and two serve the North Strand in Little River and Atlantic Beach.
Digital billboard advertising gives Myrtle Beach businesses flexibility that static boards can’t match. Advertisers can change messages by time of day, day of week or season without printing new vinyl, so a restaurant can promote breakfast in the morning and dinner at night, an attraction can invite families in on a rainy afternoon, and a retailer can move from summer specials to holiday offers within the same campaign.
Digital also scales across Adams’ network. With digital displays across South Carolina, including along major routes in Florence and Charleston, advertisers can run one coordinated digital campaign across several markets and update their creative everywhere from a single plan.
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