I appreciated yesterday’s Billboard insider article regarding the positive impact tech has on the out of home industry. I would add one other significant benefit: technology allows digital billboard operators to monetize remnant inventory through the various programmatic channels. This provides an opportunity to generate incremental revenue from inventory that might otherwise go unsold and can represent a meaningful additional revenue stream for operators.

Technology has certainly disrupted many traditional media channels, but for OOH, it continues to create new opportunities.

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