NEW YORK — October 5, 2026 — Empirical Productions, the independent experiential, out-of-home and production company behind high-impact real-world brand experiences, today announced the appointment of Lina Maggi as Senior Vice President, Client Partnerships.
In her new role, Maggi will focus on expanding Empirical’s relationships with brands and agencies, developing new business opportunities and helping lead the company’s growing sales and client partnership efforts.
Maggi brings nearly 15 years of experience across the OOH and advertising industries, spanning both the agency and vendor sides of the business. Her career includes leadership roles and experience at Kinetic, now part of GroupM, Lightbox, Talon, New Tradition and BCN Visuals, where she helped lead partnerships around innovative digital OOH and 3D anamorphic campaigns for major global brands.
Her industry recognition includes being named one of OOH Today’s Top Women Driving Growth in Out-of-Home and receiving the Vanguard Award from DPAA’s Leading Women in Digital Media Awards. Throughout her career, Maggi has built a reputation for developing strategic relationships, driving new business and embracing emerging technologies that continue to push OOH and real-world brand experiences forward.
“Lina is exactly the type of person we want helping lead the next chapter of Empirical,” said Michael Palatnek, Founder and CEO of Empirical Productions. “She knows this industry, she understands clients and, most importantly, she knows how to build relationships that last. We’ve been very intentional about surrounding ourselves with smart, experienced people who can move quickly, challenge the status quo and get things done. Lina fits that culture perfectly.”
Maggi joins Empirical during a period of continued growth for the company as it expands its work across experiential, OOH, creative and production and continues building a senior leadership team designed to provide clients with a more integrated approach to bringing ideas into the real world.
“What attracted me to Empirical is the opportunity to be part of a company that is building differently,” said Maggi. “There’s an entrepreneurial energy here, but it’s backed by decades of experience and a deep understanding of how to bring ambitious ideas to life. I’m excited to help introduce that approach to more clients, grow our existing partnerships and be part of what Michael and the team are building.”
Empirical was founded around a simple premise: bring creative thinking and real-world execution closer together. The company works with brands and agencies from initial ideation through production and execution, helping turn ambitious concepts into experiences that can actually be built, launched and scaled.
“We’re at an interesting inflection point in marketing,” Palatnek added. “As our lives become increasingly digital, consumers are craving real-world experiences and genuine connections. Brands are recognizing that, and they want partners who can come up with the big idea but also understand what it takes to actually make it happen. Lina understands both sides of that equation, which makes her a tremendous addition to our team.”
The appointment is the latest step in Empirical’s continued investment in senior talent, creative capabilities and its growing footprint across North America and international markets.
About Empirical Productions
BOLD IDEAS. REAL WORLD IMPACT.
Empirical Productions is an independent experiential, out-of-home, creative and production company helping brands bring ambitious ideas into the real world.
From large-scale experiential activations and unconventional OOH to mobile media, digital innovation, 3D/anamorphic DOOH, large-format production and emerging technologies, Empirical combines creative thinking with real-world production expertise to take ideas from concept through execution.
With capabilities across North America and internationally, Empirical works alongside brands, agencies and media partners to create experiences that connect with consumers where the digital and physical worlds meet.
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