TORONTO, ON – Statements Media has announced the launch of a new network of large-format digital video walls in prominent Green P parking facilities throughout downtown Toronto, marking a significant evolution of the company’s premium out-of-home advertising portfolio.

The network, powered by high-resolution LED display technology from Media Resources, is believed to be the first of its kind in Canada dedicated to reaching vehicle owners in the city’s core. The initial rollout includes locations in key neighbourhoods including Yorkville, the Financial District, Yonge & Eglinton, St. Lawrence Market and Sankofa Square.

Strategically positioned near parking garage entrances and exits, the large-format displays each encompass more than 30 square feet of digital advertising space, delivering high visibility and extended audience engagement in environments where consumers are highly attentive.

“There’s always demand for new environments that help advertisers stand out and connect with audiences in meaningful ways,” said Adam Watson, Co-Founder of Statements Media. “Parking garages offer a relatively uncluttered advertising environment, and these large-format displays are strategically positioned to command attention. We’re excited to bring this new digital network to market and continue expanding the opportunities available to our clients.”

The new network extends Statements Media’s longstanding relationship with Green P parking facilities. Since launching a network of static advertising units in Green P garages in 2012, Statements Media has built a comprehensive portfolio of advertising opportunities throughout the system. With the addition of the new digital displays, the network now exceeds 160 advertising faces, including posters, murals, backlit verticals and static dominations.

“Statements Media has consistently been at the forefront of creating innovative advertising environments, and we’re honoured to have partnered with Adam and his team on this next evolution of their network,” said Jeff Rushton, CEO of Media Resources. “Parking structures present unique operational challenges, from dust and vibration to temperature management. Our engineering team developed specialized cooling and enclosure technologies to ensure these displays deliver exceptional performance and reliability over the long term. We’re excited to see this network come to life and look forward to supporting its continued growth across Toronto.”

The deployment highlights the growing collaboration between media operators and display technology providers as digital out-of-home advertising continues to evolve into new environments. By combining Statements Media’s expertise in identifying premium advertising opportunities with Media Resources’ experience designing and engineering LED solutions for demanding applications, the partnership has created a new platform that expands the possibilities for digital advertising in urban settings.

Working closely throughout the design and development process, the two companies developed a custom display solution tailored specifically for parking garage environments, enabling a durable and visually impactful network capable of long-term operation in challenging conditions.

The digital format introduces enhanced capabilities for advertisers, including:

• Day-part targeting
• Dynamic creative deployment
• Real-time campaign flexibility
• Programmatic buying through leading digital out-of-home platforms

Statements Media confirmed plans to expand the network further, with additional large-format digital panels scheduled for deployment throughout Toronto’s downtown core over the coming year.

Green P is operated by the Toronto Parking Authority (TPA), North America’s largest municipally owned operator of commercial parking. TPA also manages Bike Share Toronto, North America’s third-largest bike share program, and operates Canada’s largest municipal EV charging network. The organization is committed to becoming the world’s best provider of sustainable parking, bike share and last-mile mobility experiences for customers, partners and cities.

About Statements Media

Statements Media is a leading Canadian out-of-home advertising company specializing in premium urban media environments. The company develops and manages innovative advertising platforms that connect brands with highly engaged audiences across major metropolitan markets.

About Media Resources

Media Resources is a leading North American designer, manufacturer, installer and service provider of LED displays, digital signage, commercial lighting and architectural technology solutions. For more than 35 years, Media Resources has helped brands, operators and organizations create impactful visual experiences with solutions engineered to perform in demanding environments.