AI is being misused for automated marketing.  Look at this email Billboard Insider received.  The personalization in the email is a reference to a 3 year old podcast Billboard Insider did with Anna Bager. Anna Bager is the person to hear if you’re interested in out of home or advertising but is shethe pundit options traders want to listen to?  A bot scraped the Billboard Insider website to try and make a marketing pitch relevant.  This is like a 55 year old dad trying to be hip in front of his son’s high school friends by throwing out names of musicians he’s found on social media.   Better not to even try.   We expect this email was written by a bot because there’s no phone or email for Tim at FlowMonkey.  We wonder if Tim @ FlowMonkey even exists.

Think carefully about how you use AI in your out of home marketing.  Don’t be Tim at FlowMonkey  Bad marketing is worse than no marketing.

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