18 August 2026: Veridooh, the award-winning global leader in independent out-of-home (OOH) verification, has appointed David Bell to its Advisory Council to work closely with the Co-Founders and Co-CEOs, Mo Moubayed and Jeremy Yang. The appointment brings one of advertising’s most respected leaders into Veridooh as the company continues to scale across the globe.

Bell was elected to the US Advertising Hall of Fame in March 2007 and, over a career spanning more than four decades, he has led four major industry companies, including two of the biggest holding groups. Following his role as CEO at Interpublic Group (IPG), Bell spent three and a half years as senior advisor to Google, then joined Tim Armstrong as an advisor on AOL’s turnaround. In 2008 he partnered with Pegasus Capital Advisors to found gyro, a global B2B agency that was named AdAge’s Global B2B Agency of the Year in 2016 before being acquired by Dentsu that same year.

He is the only person to have chaired all four major US advertising bodies: the American Association of Advertising Agencies, the American Advertising Federation, the Advertising Educational Foundation and the Ad Council. He currently sits on the boards of Dstillery, Madison Logic, Ad.net, Valtech and  PebblePost, alongside a portfolio history including Time Inc., DoubleVerify, Resonate, Creative Realities, YourTango, 33Across and many others.

Mo Moubayed, Veridooh Co-Founder and Co-CEO, commented: “David has built and led more of this industry’s defining companies than almost anyone alive. He was one of the first industry leaders to back independent verification when he worked with DoubleVerify, and that same conviction is exactly what the OOH industry needs now. Having someone with David’s judgement and experience on our Advisory Council is a huge vote of confidence in what we’re building. We’re already operating in eight markets and I’m looking forward to working with David to help realise our ambition to grow the industry by making independent verification the global standard for OOH.

David Bell, Board Advisor at Veridooh, said: “Throughout my career, I’ve gravitated towards companies that are pioneering new solutions and helping their industries grow, from Google and AOL to DoubleVerify. Veridooh fits that same pattern. Independent verification is exactly what OOH needs to create accountability at scale, increase brand confidence in the medium and remove barriers to spend. I’m looking forward to working with the team to help grow Veridooh and the wider OOH industry.”

About David Bell

David Bell was elected to the Advertising Hall of Fame in March 2007. He was CEO of four major industry companies, including two of the largest holding groups in advertising: Bozell Worldwide, True North Communications and The Interpublic Group. He also led Knox Reeves prior to its acquisition by Bozell.  Following his retirement from Interpublic, Bell served three and a half years as senior advisor to Google, then joined Tim Armstrong to advise on AOL’s turnaround.In 2008, Bell partnered with Pegasus Capital Advisors to found gyro, a global B2B agency named AdAge’s Global B2B Agency of the Year in 2016 and acquired by Dentsu the same year.  Bell is the Past Chairman of the American Association of Advertising Agencies, the American Advertising Federation, the Advertising Educational Foundation and the Ad Council. He has also chaired the National Forest Foundation, the advertising industry PAC and the Ad Council Advisory Committee. He has served as a trustee of Macalester College and the Convent of the Sacred Heart School, and currently sits on the boards of Dstillery, Madison Logic, Ad.net, Valtech and  PebblePost, alongside a portfolio history including Time Inc., DoubleVerify,Resonate, Creative Realities, YourTango, 33Across and many others.

About Veridooh

Veridooh is the award-winning global leader in independent out-of-home (OOH) verification. With its proprietary SmartCreative™ technology, Veridooh independently tracks, measures and verifies the performance of OOH advertising campaigns. Veridooh is the preferred independent verification partner for Omnicom Group and WPP Media in Australia. Clients include global brands such as Google, Amazon, Mercedes, Pepsi, Unilever, Sony and McDonald’s. The adtech leader raised Series A funding in 2022 and won several awards, including Platform/Tech Partner of the Year at The Drum Awards 2025. Veridooh was founded in 2019 by Mo Moubayed and Jeremy Yang. Headquartered in Sydney, Australia, Veridooh has offices in London and New York. www.veridooh.com