Yesterday we quoted Trailhead Media CEO John Murrow as saying “I never understood that a South facing digital doesn’t last as long as a north facing digital. A reader asks: Are the south vs north facing differences because of wind, sun, both or something else?

South facing digital billboards in North America get much more direct sunlight than north facing digital billboards because in North America the sun is in the southern sky.  A south facing billboard will get more hours of direct sun at a straighter angle.  sunlight is what impacts the life of digital billboard modules.

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