OAAA is proud to once again partner with the Ad Council to raise awareness about the dangers of pediatric vehicular heatstroke and help prevent hot car deaths

Tragically, 12 children had already lost their lives in hot car incidents this year (as of July 10, 2026), highlighting the continued need for awareness and prevention efforts. Pediatric vehicular heat stroke is the leading cause of non–crash, vehicle-related deaths among children ages, 14 and younger. This campaign reminds parents and caregivers to always check the backseat before leaving their vehicle and to lock their car after every trip.

Help support this important initiative by downloading and displaying the Heatstroke Prevention PSA in available out of home spaces throughout the summer months, when the risk of heat stroke is highest. Together, we can harness the power of out of home media to raise awareness, educate communities, and help prevent these tragic and preventable deaths.

Visit this page to download the creative assets.

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