CAMILLUS, NY – Park Outdoor Advertising is pleased to announce the completion of its newest back-to- back digital billboard located at 4400 West Genesee Street in the Town of Camillus. This high-visibility location along one of Central New York’s busiest commercial corridors will deliver powerful advertising opportunities to local businesses while serving as a valuable communication tool for the community.
The new back-to-back digital billboard features two state-of-the-art Formetco LED displays, delivering. bright, crisp messaging to motorists traveling in both directions along West Genesee Street. Designed to meet all New York State Department of Transportation regulations, each display allows multiple advertisers to share the platform through scheduled message rotations—maximizing exposure while minimizing visual clutter.
In addition to commercial advertising, the displays can be utilized to share important public service announcements, AMBER Alerts, emergency notifications, weather advisories, and information about local events, providing a valuable communications resource for the Town of Camillus and surrounding communities.
The property is owned by the Town of Camillus, and Park Outdoor Advertising extends its sincere appreciation to Town Supervisor John Fatcheric and the Town Board for their partnership and support in making this project possible. Their commitment to responsible economic development continues to strengthen the community.
“This new digital billboard gives local businesses the flexibility to connect with thousands of customers every day while also providing the Town with a powerful platform for community messaging when it matters most,” says Stephen Frank, Vice President of Leasing and Development, Park Outdoor Advertising
“This is a great example of a public-private partnership that benefits our community. The new digital display not only supports local businesses but also gives us an important tool to communicate with residents and visitors when it’s needed most,” adds John Fatcheric Town Supervisor, Town of Camillus
“We’re proud to partner with the Town of Camillus on this project,” said Bill Dugan, Vice President and General Manager of Park Outdoor Advertising. “This new back-to-back digital display represents another significant investment in Central New York and expands our ability to provide businesses with a highly visible and effective advertising platform in both directions of travel. Digital billboards offer the flexibility to deliver timely messages while also supporting the community through public service announcements, emergency communications, and local event information. We’re excited to bring this enhanced digital advertising capability to Camillus.”
About Park Outdoor Advertising
Park Outdoor Advertising operates a billboard plant with 1,450 billboards including 53 digital faces inupstate New York and northern Pennsylvania. Park Outdoor operates regional offices in Binghamton, Elmira, Utica and Syracuse and is headquartered in Ithaca, NY.
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