Meet Minneapolis (with Preston Spire’s help) leveraged DOOH and social to send LeBron James (and all of LA) a message as he nears his NBA free agency decision. The nonprofit destination marketing group, which just named Minneapolis-based Preston Spire as its agency of record, played off a big cultural moment to secure a quick win — letting LA residents know all that Minneapolis has to offer. This creative, consisting of seven billboards throughout LA (also seen on Instagram), went live today.

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