OUTFRONT CEO Nick Brien says to sell outcomes and solutions, not location and audience
I personally get rather frustrated when… we sell billboards on locations and audiences instead of outcomes and solutions…we don’t want to be restricted to gun shows and strip clubs…
Scott Wells says AI trains Clear Channel’s internal sales force faster
We are using it…with that inside sales team I talked about. We’re able to train the new sellers in one-sixth of the time.I’m trying to figure out how we use the training and reinforcement tools because…when I was doing inside sales of Dell 20 years ago we listened to maybe 1% of the calls and coached people based on that and now we’re listening to 100% of these calls…
Lamar CEO Sean Reilly says lawyers are smart out of home buyers
Lawyers buy circles around the agencies. I’ll just say it right here. They know how to buy in the way that literally gets pricing and position… And there’s a couple of reasons for that: number one they stick with it. They don’t come in and out. If you have a premium unit you better keep it. You leave it won’t be there when you come back.
The next 12 months may be a sellers market in M&A based in these CEO responses to an industry consolidation question
Lamar CEO Sean Reilly: For all you independents out there…(beckons to audience)
OUTFRONT CEO Nick Brien: We bought nothing last year but this year is different. Come see me.
Clear Channel CEO Scott Wells: And I’ve got new friends.
AG1 CMO Paulie Dery says good out of home creative isn’t feature crazy
The brief is always with out of home for me – would you take a photo of it…Customers want smart fun messages that they get. When you get to the work you’ll see there’s not a lot of product…Your favorite ads, your favorite billboards. They aren’t feature crazy.
OUTFRONT CMO Stacey Minero on AI company demand for billboards in California
You can’t buy a billboard on 101 right now. It’s sold out through 2027.
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