Company of the Day: Movia Media

Company: Movia

Markets: Nationwide US, Canada and Europe

Address: Toronto, Canada

Email: info@movia.media

Phone: 416-271-1008

Movia helps brands maximize their advertising results with a unique combination of mobile ads and technology. Movia’s static and digital Mobile Billboards work together with tracking and Wi-Fi collecting sensors, allowing for both analytics and retargeting.
How did you get into the out of home advertising business? 
8 years ago, Casey Binkley, the founder and CEO, saw a market opportunity within the Mobile Billboard business. He introduced patented measurement and retargeting technology, taking the industry from low-tech to high-tech overnight.
What’s new at the company over the past year?
Last year, we expanded our portfolio into the Premium Airport Lounge Advertising vertical after partnering with Plaza Premium Group as their exclusive Advertising Partner. The Movia First Class network spans 6 International Airports, including Dallas, Orlando, Toronto, Vancouver, Edmonton, and Winnipeg. We have digital screens, mostly 65″ in high-impact locations throughout the lounges. The network is available for direct buys or programmatically through Perion, Broadsign/PlaceExchange, Vistar, and MovingWalls. We chose LG Hardware, OutdoorLink’s Vantage Technologies for remote troubleshooting, and DOOHClick as our CMS partner.
World Cup has our team stretched – We have a ton of Digital Mobile Billboard bookings for the upcoming events spanning multiple cities. We’ve had a few markets sell out well in advance and are still getting last-minute requests. Our team was also selected as T-Mobile’s Digital Mobile Billboard partner for 2026, and we’ve had hundreds of successful execution days so far this year.
Our team is also focusing on integrating AI into our workflows to create efficiencies across sales, operations, customer success, and finance. It’s been a big undertaking, but the outlook is very positive, and we are already seeing manual work decrease.
Our OG OOH product – Non-Decacated Static Mobile Billboards continues to drive growth for our organization. We service a wide array of industries and verticals, but the most popular are CPG, Retail, Gaming, Direct-to-Consumer, Entertainment, and Real Estate. Part of our network includes Last-Mile Delivery vehicles such as Amazon trucks that make residential deliveries. These units offer a uniquely powerful way to bring brand messages literally to the front door, unlike any other OOH product.

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