The OAAA has issued a report promoting Video Out of Home (VOOH).  In a recent The Drum article, OAAA Chief Operating Officer Patrick Dolan said VOOH is important because, “VOOH often appears during moments when people are commuting, fueling, shopping, or exercising – times when attention is directed outward rather than into a personal device. For planners focused on quality reach, that can represent a distinct form of exposure.”  You can download The State of
Video Out of Home here.

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