Multiply Media Group (MMG) has appointed Elie Hajjar as Chief Operating Officer (COO), strengthening its leadership team as the group accelerates its expansion across regional and international markets.
Elie brings over two decades of experience in the Out-of-Home (OOH) sector, with a proven track record in scaling operations, driving commercial performance, and leading high-impact market expansion initiatives across the Middle East. Prior to joining MMG, he held several senior positions at JCDecaux Middle East, including Managing Director, where he played a key role in driving market growth across the region.
In his role at MMG, Elie will lead the group’s operational strategy, with a focus on building a more integrated, agile, and performance-driven organisation. He will oversee the optimisation of operational frameworks across markets, drive alignment across the group’s portfolio of companies, and enhance efficiency to support MMG’s continued scale and long-term value creation.
James Bicknell, Group CEO of Multiply Media Group, said:
“Elie brings a deep understanding of the OOH industry and a proven ability to scale disciplined, high-performing operations across diverse markets. As MMG enters its next phase of growth, his leadership will be instrumental in advancing our operational foundations, enhancing integration across the group, and enabling us to deliver on our long-term strategic ambitions.”
Commenting on his appointment, Elie Hajjar said:
“MMG has built a strong and ambitious platform, underpinned by a clear vision for growth and innovation. I look forward to partnering closely with the team to further strengthen operational discipline, unlock efficiencies at scale, and support the group’s continued expansion across markets.”
Elie’s appointment reflects MMG’s commitment to building a world-class leadership team and reinforcing its operational capabilities as it advances its ambition to become a leading, future-focused OOH media network.
About Multiply Media Group (MMG)
Multiply Media Group (MMG) is an Out-of-Home media powerhouse driving performance and innovation across the sector. Our ambition is limitless, but our approach is precise. We invest in high-potential media assets, catalyse growth with innovation, and create synergy across our portfolio through strategic investment and smart leadership.
Headquartered in Dubai in the UAE and structured for global scale, MMG unites the region’s most impactful OOH networks under one future-focused entity. Part of 2PointZero Group, MMG is committed to delivering innovation, efficiency, and long-term value. We call this “Exponential Potential” and it is embedded in how we think, build, and grow.
MMG provides the clarity required to lead meaningful transformation in the industry. Through targeted investment in technology and talent, we develop future-ready products and services – anticipating client needs before they emerge. By aligning capabilities across the group, we multiply impact and accelerate sustained growth.
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