Kevin Bartanian Says Kevani is Expanding

Company: KEVANI

Markets:  California, New York

Headquarters: 888 S. Figueroa Street, #370, Los Angeles, CA. 90017

Phone: 310-579-9343

Email: info@kevani.com

KEVANI is an award-winning out-of-home (OOH) media company that promotes national and local brands through innovative outdoor advertising destinations. The company has 82 large format faces with over 100,300 square feet of digital.  Its curated inventory provides unique opportunities for brand and agency partners to captivate audiences in high-impact environments. Founded with a mission to drive innovation in OOH, KEVANI develops new media destinations that redefine brand value.  Follow KEVANI on Instagram @kevaniusa or visit www.kevani.com.

Kevin Bartanian is the company’s founder and CEO.  Thimio Sotos is Chief Operating and Financial Officer.  Jason Kornfeld is EVP Sales.  Billboard Insider talked with Kevin Bartanian.

What’s new over the past year?

Kevin Bartanian, Founder and CEO, Kevani

Over the past year, KEVANI has expanded with precision in the most influential markets in the country.  In Los Angeles, we strengthened our presence across sports and hospitality environments at a defining moment for the city. With the World Cup, Super Bowl, and Olympics ahead, our portfolio sits at the center of culture and global attention. We also delivered a fully sold out NBA All Star Weekend across our Los Angeles assets, underscoring the demand for premium placements during marquee events.  In New York, we introduced Squareview, our flagship unit and a clear expression of our commitment to iconic, architecturally integrated digital media in premier corridors.  We also launched a new KEVANI website featuring an interactive 3D map, giving agencies and brands a more intelligent and transparent way to explore and plan across our portfolio.  Finally, we expanded our team nationwide, investing in key team members in sales, strategy, and operations to ensure disciplined growth and exceptional partner service.

What does out of home need to do to increase it’s share of advertising dollars?

To increase out of home’s share of total advertising dollars, the industry must continue advancing in 3 areas. Deeper digital integration, clearer and standardized measurement, and a continued elevation of design and placement standards. As audiences fragment across screens, the physical world becomes more valuable. Premium assets, supported by data and execution, will define the next phase of growth.

 

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