Company:  Kennedy Outdoor

Markets: Ohio

Address: 9327 Martinsburg Rd. St., Louisville, OH. 43071

Email: kennedyoutdoor9@gmail.com

Phone: 740-258-7083

Kennedy Outdoor operates an out of home plant with 138 faces in Ohio.  The company was founded by Richard Kennedy in in 2013.  Billboard Insider talked with Kennedy.

Richard, how did you get into the out of home business?

I got into billboards when I was about 22 years old I believe. Initially I wanted to do something with real estate and rental properties. The problem was I didn’t have any wealthy family or friends and at 22 with no credit this was a difficult hobby to get into. Billboards just seemed like the same concept as a rental property but without the regular maintenance that goes along with it. I didn’t really know anyone in the industry other than my uncle who had a billboard on his property. He gave me a set of blueprints to work off of and with that I was able to order some steel and start fabricating my first structure. It was a learning process to say the least!

What’s new over the past year?

Not a whole lot of new things have been happening. We built a couple new structures. I’m try to build a handful of new billboards each year if I can get permits.

As a small operator, do you do everything yourself or do you use contractors to assist you in parts of the business?

I currently have two people that work with me. One handles the day-to-day operation such as emails phone calls, scheduling and sales. The other handles all of the invoicing. I handle everything else from new installs, leasing, vinyl installation, and maintenance on the billboards. I’m hoping to hire a vinyl installer in the very near future.