Lamar Advertising Company, one of the largest outdoor advertising companies in the world, is using its national billboard network to spotlight Service Dogs, Inc., a long-standing Texas-based non-profit that trains and provides service dogs to Texans living with significant challenges.
The partnership formed after a deaf Lamar Advertising employee received a free Hearing Dog from the organization.
“McGruff keeps me safe by alerting me to important sounds like the smoke alarm, oven timer, and even someone calling my name,” says Ann Ruckstuhl, Office Manager at Lamar Advertising of Corpus Christi. “Service Dogs, Inc. trained him for me at no charge, so of course, I wanted to do something to give back to this great organization.”
Digital billboards are already on display in Austin, Midland, Rio Grande Valley, San Antonio and Victoria with additional locations to come in from Corpus Christi, Abilene, Amarillo and Lubbock.
“We’ve opened up applications for 2026,” said Sheri Soltes, Founder and CEO of Service Dogs, Inc. “These billboards are already raising awareness of our organization and encouraging people to apply for Service Dogs. We are so grateful to Ann and Lamar!”
“The folks at Lamar constantly amaze me with their kindness and generosity,” Ruckstuhl added. “And they can see what a blessing McGruff has been to me.”
Established in 1988, Service Dogs, Inc. trains Service Dogs free of charge as working partners for wounded veterans and others living with disabilities. Applications are now open for 2026 placements.
For more information, visit www.servicedogs.org
About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with over 362,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 5,400 displays.
About Service Dogs, Inc.
Founded in 1988, Service Dogs, Inc. adopts dogs from animal shelters and trains them for a variety of programs to assist individuals living with disabilities, first responder agencies and children testifying about trauma in court. In 2025, they added a Psychiatric Service Dog program for PTSD. Service Dogs, Inc. relies on community support to provide the dogs and lifetime training free of charge.
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