At DPAA’s Global Summit, where Digital Meets the Real World, participants will learn from marketing star Kristin Patrick, CMO and Head of Digital at Marc Jacobs. Patrick has held CMO positions at Claire’s, PepsiCo, Playboy Enterprises, Liz Clairborne’s Lucky Brand among other senior positions. With her 30+ years of global leadership, she’ll talk with DPAA delegates about brand building in today’s environment. Her work most recently is fusing creativity and culture into a dynamic lifestyle brand where fashion becomes a platform for storytelling through unique products, experiences and content. To register for the Summit and for more information click HERE.
Her session will address:
- How to identify the time and strategy for leveraging emerging trends.
- What consumer engagement looks like today – what the challenges and opportunities are, especially given the current media landscape.
- How to stay culturally relevant with consumers in an authentic way.
- How to drive brand loyalty.
Fashion and particularly luxury brands are embracing OOH for its ability to captivate, inspire and enhance environments. Join us at the DPAA Summit as we hear from this marketing star about these timely topics and her use of out of home.
In addition, this year’s Summit features CMOs from Paramount +, H&R Block, Warner Bros. Pictures, journalist Chuck Todd, performances from Broadway’s MJ The Musical, AI expert Shiv Singh, industry leaders from Dentsu, Madhive, Outfront, Vistar, AdQuick, DirectTV Advertising, Screenverse, Broadsign, and more! Register at https://dpaasummit.com/global/
Schedule of Events
Oct. 13 – DPAA VIP Newsmaker Dinner – Invitation only
Oct. 14 – DPAA Global Summit, Where Digital Meets the Real World
Oct. 14 – President’s Post Summit Dinner – Invitation only
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