Double-sided display powered by Daktronics brings dynamic advertising to Upstate New York
BROOKINGS, S.D. – July 7, 2025 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, partnered with longtime customer Park Outdoor to bring the first and only digital billboard to the Ithaca, New York, area. The new double-sided display is strategically positioned at a high-traffic intersection just outside the city, delivering more than 15,800 daily impressions and offering advertisers unmatched visibility and flexibility.
“The location of the billboard is outstanding,” said Kerry Leipold, vice president of the Finger Lakes division of Park Outdoor Advertising, Ithaca, New York. “It’s angled perfectly to meet DOT requirements while maximizing exposure. It’s all in the angles.”
The digital billboard replaces three static structures and was carefully placed to accommodate a future pedestrian bridge project. The display features full-color LED technology and allows the company instant content updates for advertisers, giving local businesses and organizations the ability to promote timely messages.
Advertisers already on board include a barbecue restaurant, two dispensaries, NYSEG, a local roofer and more. Park Outdoor also reserves space for public service announcements and community messaging, often provided at no cost.
“This project is a great example of how digital out-of-home can serve both business and community needs,” said Daktronics OOH Strategist Joni Schmeichel. “We’re proud to support Park Outdoor’s vision and help bring dynamic advertising to a new market.”
With 47 digital faces, 19 of which are located in the Finger Lakes Division, Park Outdoor continues to lead the region in digital out of home (OOH) innovation. The Ithaca installation marks a significant milestone in expanding digital access to new communities.
About Park Outdoor
Park Outdoor Advertising is a leading out-of-home media company serving Upstate New York. With a strong commitment to community engagement and advertiser success, Park Outdoor operates a growing network of static and digital billboards across the region.
About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.
Safe Harbor Statement
Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts and orders, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions, increased regulation and other risks described in the company’s SEC filings, including its Annual Report on Form 10-K for its 2025 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.
To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber list.
Paid Advertisement
