Company:  :  North Star Media Partners

Headquarters:  6287 West Shadow Lake Drive, Lino Lakes, MN

Markets: Twin Cities Metro, Minnesota

Phone: 920-891-5496

Email:  Chuck@NorthStarMediaPartners.com

North Star Media partners operates a Billboard plant with 14 digital billboard faces  in the north Twin Cities metro area. Billboard Insider talked with Chuck Bolkcom the company’s President

How did you get into the out of home advertising business?Leveraged extensive advertising sales experience combined with smart guidance from OOH mentors – Matt Rogers & Jim Johnsen.  Our unique digital conversion model has helped secure great locations with very long, win/win leases.

Chuck what do you like most about the outdoor advertising business?

I love turning local businesses into believers in the power of outdoor advertising.  I recently met with a local electrical contractor who told me he would never purchase billboards and spent all of his money on digital.  We built a hyper local campaign featuring local high school content and he’s become the best-known provider in the area.  He’s gone from 2 signs to 6 signs across our network.

Tell us about your out of home advertising plant?

North Star is a growing digital plant serving the North Twin Cities Metro on 3 major freeways.  We’re the largest digital Indy in the market serving fast growing suburbs with 14 digital signs.

Whose digital signs do you use and what have you learned?

We’ve leaned into our relationship with Formetco’s Bobby Tatman, which helps us make the right call on every aspect of our growth strategy.  End-to-End – product quality, installation, power consumption – it’s been great.  Our signs stand out!

What are some of your objectives for the coming year?

Balance driving yield and sell out levels.  Bring online the new digital locations in our pipeline.

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