Company: Milestone Outdoor
Markets: Nationwide
Email: info@milestoneoutdoor.com
Phone: 917-539-3147
Milestone Outdoor provides hand-painted murals and custom projects. The company was founded in 2014 in Brooklyn, New York. Billboard Insider talked with Reuel Schum, the company’s owner.
How did you get involved with the out of home advertising business?
Elementary School: Pottery Classes
Middle School: Art Class
High School: Graffiti art
College: Learned design and helped produce the first two issues of Mass Appeal Magazine.
Post College:
Began selling ad space in Mass Appeal magazine.
Mass Appeal formed Colossal Media where I procured its first locations portfolio and sold the ad space to the magazine clients. Scouted and sold 20 hand paint units in NY, LA, SF, PDX, SEA and CHI for a 2 year Bacardi perm.
Founded Milestone Outdoor in 2014.
Still learning the OOH industry as we go.
How long does it take to paint a typical mural?
The typical mural will usually take 4-6 days to paint. During this time people will stop to ask questions and take pictures.
What’s been one of your favorite projects?
My most memorable and favorites has to be the job for Dennis Hopper. It was not a billboard campaign but rather large scale painting of his photographs from the 1960’s for a gallery show in NYC. We chatted over cigars at the gallery opening’s after party where we discussed success of the paintings, the attendance and Christopher Walken’s real life dancing abilities.
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