Company of the Day – Blackbelt Outdoor

Company:  :  Blackbelt Outdoor Advertising, LLC

Headquarters:  310 Broad Street Selma, AL 36701

Markets: 10 Counties in Central Alabama

Phone: 205-319-1099

Email:  dunkin@blackbeltoutdoor.com

Dunkin and Martha Allred started Blackbelt Outdoor in 2014 in the heart of the “Blackbelt” region of Alabama. Since then they have expanded their coverage area into over 10 counties in central Alabama.  The Allred’s and Blackbelt Outdoor are active members of the IBOUSA and faithful Auburn football fans.

Insider caught up with Dunkin for an update on the business.

Dunkin Allred, President, Blackbelt Outdoor

Dunkin, what is your current structure count? How many static and digital faces do you currently own and operate? 

Hi John, we currently operate around 150 static faces and 26 digitals.

 Do you have a digital manufacturer preference or do you use more than one? 

Yes, we use Formetco for our digital manufacturer. We deal with Tyler “Simba” Wilson. Simba grew up in the business and is very knowledgeable. He has been great to work with.     We have at least four faces that are over 10 years old now and they continue to plug along. Formetco provides great customer service as well. When we run into an issue we can pick up the phone and actually speak with a person on the other line, which unfortunately is becoming pretty rare these days.

 Do you have growth plans over the next 12 months? 

We plan to build a handful of sites per year over the next few years. We are always interested in looking at any acquisition opportunities as well.

 How would you evaluate the regulatory process around Alabama for digital upgrades or on new site digital permits? 

It has definitely gotten tougher than it was 10 years ago. A lot of areas have been overbuilt and municipalities have responded accordingly

 

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