The Times Free Press has run an article discussing Fairway Outdoor’s new 600 square foot digital billboard in downtown Chattanooga.  Fairway recently converted the location from a static billboard to a digital billboard.  The article quotes an attorney who is opposed to the sign:

Compromises were made with the sign industry, he said. For example, there was an understanding that billboards would go away over time. A billboard used to sit atop the Flatiron Building at Georgia and McCallie avenues, he said, but it got taken down — forever — when the Flatiron Building changed hands.

Insider’s take:  Wishing doesn’t make it so.  Laws get put in writing to avoid disagreements caused by selective memory.    If there was a clear meeting of the minds about taking down billboards it would get into writing.  Kudos for Fairway’s Scott Lafoy for defending Fairway’s sign and pointing to The Nashville Sign as an example of a digital billboard which creates buzz for a downtown.

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