A notable landmark driving across the Gervais Street Bridge on your way into Columbia, S.C. is a Lamar owned billboard.

The billboard sits on an island on the Congaree River which used to be owned by SCANA Corp.  That property was deeded to the city of Columbia as part of a 2002 deal transferring the local bus system to a regional transit authority.  The city determined that the original lease on the billboard site had expired and made the request to Lamar to have the sign removed.

An article on The State web site contains more detail and an interesting interview with City Councilman Tom Duvall, who provides some history on the situation.

On a positive side, the city and Lamar are working to find a replacement site for a new billboard.

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