Insider had said to expect M&A activity to pick up in 2025 and it has gotten off to a fast start.  Reports from Europe are indicating the leading German OOH company Ströer is considering the billion-dollar sale (US $) of its outdoor advertising division. The group has attracted interest from financial investors Hellman & Friedman and KKR for the business, Bloomberg news agency wrote on Friday, citing people familiar with the matter. The Ströer owners envision that a sale of the out-of-home (OOH) division could yield around 4 billion euros. The Company operates throughout Germany around 300,000 media offerings in the out-of-home sector.  Ströer offer customers a wide range of different static and digital media: from the classic advertising pillar and billboards, to backlit media such as city light posters and mega lights, to digital public video offerings

The Company calls their Digital Outdoor Advertising, public video. Their public video network comprises more than 7,000 digital media carriers at transport hubs such as railway stations, streets, shopping centers and underground and suburban railway platforms in major German cities. This makes them the largest provider of digital communication solutions in public spaces in Germany.

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