Celebrating Creativity and Bold Ideas in Out of Home Advertising

Washington D.C. – December 17, 2024 – The Out of Home Advertising Association of America (OAAA) is thrilled to unveil the distinguished panel of judges for the 2025 OBIE Awards, the industry’s highest honor recognizing creative excellence in out of home (OOH) advertising. This year’s jury brings together top creative and marketing leaders from renowned global brands and agencies, representing diverse perspectives and industries.

At the helm of this year’s jury is Joe Sciarrotta, Deputy Chief Creative Officer Worldwide at Ogilvy, who will serve as Chief Judge. With decades of experience shaping groundbreaking campaigns across industries, Sciarrotta’s leadership ensures a celebration of bold, boundary-pushing work that defines the future of OOH creativity.

The 2025 OBIE Awards judges are:

• Michelle Capasso, Partner, Chief Media Officer, Connelly Partners
• Tracy-Ann Lim, Chief Media Officer, JPMorgan Chase
• Kelly Megel, Global Vice President of Ninja Marketing, SharkNinja
• Heather Roff, AVP, Media, CDMO, L’Oréal
• Jill Schnitt, President, Outdoor Media Group
• DJ Stout, Partner, Pentagram
• Tim Vaccarino, Executive Creative Director, MullenLowe

This powerhouse jury brings a wealth of experience to evaluate campaigns that redefine the possibilities of OOH, ensuring the industry’s most creative and impactful work is recognized.

“The OBIE Awards are a tribute to the bold ideas and artistic brilliance that make out of home advertising a dynamic and essential medium,” said Joe Sciarrotta, Chief Judge of the 2025 OBIE Awards. “I’m honored to lead this exceptional panel of jurors as we celebrate the campaigns that inspire, captivate, and elevate our industry.”

Now in its 83rd year, the OBIE Awards remain one of the advertising world’s oldest and most prestigious honors, celebrating the best in creativity across the OOH spectrum. From iconic billboards to immersive experiential campaigns, the awards honor work that connects with audiences through innovative storytelling and bold design.

Additionally, the Student OBIE Awards, now in its second year, will spotlight emerging talent, showcasing the next generation of creative visionaries in OOH.

The winners will be revealed during the 2025 OOH Media Conference, taking place May 5-7, 2025 in Boston, Massachusetts, a flagship event celebrating the power and future of OOH advertising.

For more information about the OBIE Awards and the 2025 judges, visit the OBIE Awards page.