Bishopp Outdoor Advertising, Australia’s largest regional out-of-home (OOH) company, has launched 126 new sites nationally in 2024, including 14 roadside digital sites. The company’s expansion strategy has seen it form partnerships with Hobart and Launceston airports and the Australian Rail Track Corporation (ARTC).

In a move to diversify its portfolio, Bishopp has also entered the cruise market with the Port of Airlie terminal in the Whitsundays, which services 700,000 passengers and 125 cruise ships annually.

The company’s growth has not only been in terms of site expansion but also in terms of its workforce. The Bishopp team has grown by almost a third over the past year, increasing from 65 to 83 employees. This growth has been accompanied by the appointment of two new senior hires: James Beadman as General Sales Manager and Phil Neely as National Commercial Manager.

“This year at Bishopp, we’re staring down the barrel of unprecedented year-on-year growth. On average, we launched more than two new sites every week in 2024 which is a real credit to our growth strategy and the team driving it. The out-of-home industry in Australia is a $1.3 billion market and the fastest-growing above-the-line media sector. Tools like MOVE are reshaping how we evaluate and optimise the performance of our roadside and airport networks, encouraging greater investment in regional areas and solidifying our position as a key player in the OOH industry,” said CEO of Bishopp, Brad Bishopp.

Bishopp’s growth strategy has also seen the introduction of programmatic advertising to its offering and the introduction of 3D anamorphic capabilities in major regional hubs, with massive video walls in Cairns, the Gold Coast, Mackay, Sunshine Coast, and Whitsunday Coast Airports.

“This year has been all about growth and opportunity. Expanding into new markets, working with fantastic partners and making significant upgrades to our digital assets has opened up incredible opportunities for us and our advertisers. We’ve introduced 3D anamorphic capabilities in major regional hubs, with massive video walls in Cairns, the Gold Coast, Mackay, Sunshine Coast, and Whitsunday Coast Airports. We’re creating more ways to connect brands with audiences in key locations and the energy from these wins is driving us forward. 2024 has set the stage for even bigger things ahead and I can’t wait to see how we take it to the next level in 2025,” said Sales Director at Bishopp, Dominic Lis.

Founded in 1993, Bishopp now offers over 3,000 advertising opportunities across Australia and New Zealand, making it a significant player in the OOH industry.