Company: Dusty’s Outdoor Media

Markets: Illinois, Tennessee, Kentucky, Indiana

Headquarters: 1207 Network Center Blvd, Suite 3C, Effingham, IL  62401.

Phone: 1-866-593-8789

Dusty’s operates a billboard plant with 420 structures in four midwestern states.  The company has an outstanding website which tied for third in Billboard Insider’s 2017 Out of Home Website Rankings.  Dusty’s is an operator associate in the IBOUSA.  Dick Rhodes is the company’s founder and President.  Travis Rhodes is VP – Sales and Marketing.  Kathy Van Sant is VP of Operations.  Dusty’s acquired Tennessee-based Woods Media in March 2017 and Tennessee-based Moore Media in January 2017.  Insider talked with Travis Rhodes.

How has the integration gone for your Tennessee acquisitions?

Very smoothly.  We have Bobby Hart that assists in sales and has helped us with these acquisitions in Tennessee.

Still looking for acquisitions?

Yes, we are always looking to grow our plant.

You’ve converted your plant from vinyl straps to Sign Springs.  What went into your decision and what’s been your experience?

We have only converted a hand full of locations to Springs. The Springs work great, easy to use and save us a lot on install time.

What steps have you taken to manage lighting costs?  Have you retrofit any of your signs to high efficiency lights? 

Yes, we have started the process of switching over to LED and converted almost 5 to solar. Dick just got back from China where he went to factories and conferences on LED and solar options.

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