New York, NY, Oct 2, 2024 — Vinyl Works is excited to announce the addition of Seth Lippert as our new Chief Revenue Officer (CRO) and Partner.
With over 20 years of experience in business development, operations, and sales management across various industries but specializing in Out of Home, Seth is poised to drive our growth and elevate our market presence. A driven executive, Seth has a proven track record of leading entrepreneurial ventures and expanding established organizations. He excels at crafting and implementing strategic initiatives. Known for his strong and fair negotiating skills, Seth has a talent for building relationships with key decision-makers and closing significant deals.
Seth’s journey in the out-of-home (OOH) advertising industry began in 2003 when he co-founded Fuel Outdoor, which was a leading outdoor advertising company with assets in the top 15 DMAs nationwide. As President, he played a critical role in securing initial startup capital, overseeing sales and operations, and guiding the company through its sale to Och-Ziff Capital Management. This addition to the Vinyl Works team, also pairs Seth back with Ricardo Marques, Vinyl Works’ CEO and Founder, to continue the success that began with them working side by side at Fuel many year ago.
In addition to his success with Fuel Outdoor, Seth has developed, sold, and managed various OOH assets, including traditional, digital, and transit platforms. His extensive experience will be invaluable as Vinyl Works seeks to expand its 
footprint. “We are thrilled to welcome Seth to the Vinyl Works team,” said Ricardo Marques, “His experience and strategic insight will be crucial as we continue to innovate and grow in the dynamic landscape of our industry. Seth’s passion for driving results and developing new business opportunities aligns perfectly with our mission at Vinyl Works. We are confident that his leadership will propel us into our next phase of growth.”
About Vinyl Works
Vinyl Works is a prominent partner to Out of Home companies, multiple retailers, bus operators, large truck fleets, and clients/agencies direct. Vinyl Works provides a seamless process from start to finish of every project small and large. We specialize in design, print production, install and removal, supplying vinyl and servicing our partners throughout the US. We’re constantly expanding into new markets, letting our service, quality and reliability take center stage.
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