OOH industry organization also appoints leaders from ODN, Outdoor Media Group and YESCO Outdoor Media to its Executive Committee
NEW YORK April 30, 2024 – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today welcomed three new members to its Board of Directors following its annual Board meeting on April 29. Newly elected for a three-year term are: Josh Scharfberg, CRO at Adams Outdoor Advertising; Jill Rothenhauser, Account Director at Rapport Worldwide; and Eric Lamb, SVP, Supply at Vistar Media.
Additionally, three current Board members were appointed to Geopath’s Executive Committee: Alison Broback, Chief Client Officer at ODN; Jill Schnitt, President at Outdoor Media Group; and Gina Stratford, VP of Sales & Marketing at YESCO Outdoor Media.
“I am pleased to welcome our newest Board and Executive Committee members, each of whom bring an exceptional depth and breadth of industry experience to the organization,” said Dylan Mabin, President at Geopath. “Now more than ever, Geopath is committed to providing the foundational metrics necessary for marketers to transact confidently when it comes to their OOH buys, and I look forward to seeing how these new Board members help drive Geopath and the industry forward.”
Michael Lieberman, Executive Director, OOH at GroupM and Geopath Chairman added: “On behalf of the Geopath Board, we are thrilled to collaborate with Josh, Jill and Eric and know their contributions toward establishing Geopath’s strategic vision and a roadmap for the future will be invaluable.”
Rounding out their terms and departing the Board are Kevin Gleason, President and CEO at Adams Outdoor Advertising, Chris Olsen, US President at Rapport Worldwide, Jon Carmack, COO at The Buntin Group/Talon and Michael Provenzano, CEO and Co-Founder at Vistar Media.
To learn more about the Geopath Board of Directors, visit: https://geopath.org/our-org/
About Geopath
Founded in 1933, Geopath is the industry standard that powers a smarter OOH marketplace through state-of-the-art audience location measurement, deep insights and innovative market research. The organization is headquartered in New York and governed by a tripartite board composed of advertisers, agencies and media companies spanning the entire United States. For more information, please visit http://www.geopath.org
