Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham (www.gregcallaham.com) who has over 30 years of experience in outdoor advertising design. Insider has used and endorses Callaham’s services.

Ashley Home Store

Rating: 5 (great)

• The ad pictured here is an excellent example of a simple message riding the coat tails of an iconic episode from a culturally phenomenal television show.
• Four words, high contrast, TV show logo mimicry, and large advertiser logo for awareness.
• Instant recognition, long term retention, job well done.
• This ad earns a 5 (great).

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