Month: August 2026

OUTFRONT and New York Jets Announce Exclusive, Multi-Year Partnership

NEW YORK, Aug. 5, 2026 /PRNewswire/ — OUTFRONT Media (NYSE:OUT), one of the largest and most-trusted IRL media companies in the U.S., today announced a multi-year exclusive agreement with the New York Jets. Effective immediately, Jets advertiser partners can engage fans before, during and after game day through OUTFRONT’s integrated offering of premium outdoor […]

Company of the Day: Regency Outdoor

Company: Regency Outdoor Advertising Markets: California Headquarters:  8820 Sunset Blvd. West Hollywood, CA  90069 Phone: 310-657-8883 Email: info@regencyoutdoor.com Regency outdoor advertising is a privately held company which was started in 1974 and operates a plant of billboards and spectaculars in Southern California.  In July 2018 Regency sold 35 billboards along the Sunset Strip to […]

Billboard Insider Classifieds August 8, 2026

“We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads from the ad and my column this year.”  Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.”  Karla Steele, K Steele Solutions […]

Lamar Revenue up 7% in 2Q 2026

“Our business is in a terrific place” was how Lamar Advertising CEO Sean Reilly began Lamar Advertising’s 2Q 2026 earnings call. Here are the results of Lamar’s 2Q 2026 earnings release and earnings call, sponsored and analyzed by SignValue. Revenues increased 6.5% to $617 million for the second quarter of […]

Matt Schulze says tie off when you leave the ground

Neil Bell interviewed Matt Schulze on the Bell Board podcast.  Here’s what Schulze said about staying safe on a billboard. Let’s talk safety. The vertical fall-arrest cable on ladders — is that required now? Everything over about 25 feet is required to have a ladder safety cable. Your ladder starts […]

Broadsign Issues 2026 Programmatic Report

Programmatic digital out-of-home (pDOOH) is thriving, bringing digital speed and accountability to a medium built on real-world reach. But as the channel’s capabilities expand and campaigns become more sophisticated, so do the investment strategies behind them. To better understand the trends and shifts defining today’s programmatic OOH marketplace, we analyzed […]

Reader Comment on Adams Ohio Acquisition

Insider received this comment from a long time reader related to the two acquisitions by Adams Outdoor this past week. Correction. Largest expansion in AOA history was the acquisition of Turner Outdoor in the Atlanta market from Lewis Manderson Jr. in 1988. Approximately 2,000 poster faces and 600 bulletins. Price was […]

Company of the Day: Reagan Outdoor

Company: Reagan Advertising Markets: Indiana, Iowa, Minnesota, Nevada, Tennessee, Texas, Utah Headquarters: 1775 North Warm Springs Road, Salt Lake City, UT  84116 Phone: 801-521-1775 Reagan Outdoor was started in 1965 and is privately held.  Reagan is the 5th largest out of roadside billboard company in the US with 9,300 total faces including 300 digital […]

OUTFRONT Revenue Up 14% in 2Q 2026

OUTFRONT had an outstanding second quarter of 2026.  Here are the results of the OUTFRONT 2Q 2026 earnings release, earnings presentation and conference call, sponsored and analyzed by SignValue. Revenue increased by 14% to $523 million.  Billboard revenue grew 8%.  Transit revenue was up 32%. CEO Nick Brien said that […]