Month: May 2026

Daktronics Technology Fuels Street Media Group’s Rapid Multi-State Expansion

BROOKINGS, S.D. – May 11, 2026 – Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, is highlighting the growth of Street Media Group (SMG), a 16‑person out‑of‑home (OOH) company leveraging Daktronics digital display technology to grow rapidly across multiple states. What began as a hyperlocal Northern Colorado operator is now expanding into Kentucky, Nebraska […]

Company of the Day – Moyer Outdoor Advertising

Company: Moyer Outdoor Advertising Market: Pennsylvania Phone: 484-515-5426 Email: MoyerAdvertising@yahoo.com Moyer Outdoor owns 23 static and digital faces in Pennsylvania. They are a family owned and operated business focused on providing the highest level of quality and service. William and David Moyer own and operate the business.       To […]

What Independent OOH Can’t Afford to Lose

  By Becky Smith The OOH industry feels optimistic right now. Conversations around AI, programmatic, measurement, and consolidation are everywhere, and many operators are looking ahead to what the next phase of growth could look like. As the industry evolves, I think it’s worth acknowledging that consolidation changes more than […]

Four Questions for Adams Outdoor’s Kevin Jones

Adams Outdoor has been active in the out of home M&A market.  Recent transactions have included Parkway Outdoor, Cameron Outdoor, Bullfrog Outdoor, a structure from McWhorter Media and some displays from Encore Outdoor  Billboard Insider interviewed Adams Outdoor CEO Kevin Jones to learn more. You came to out of home […]

Why you need smartlink controllers

Outdoorlink’s Smartlink controllers allow you to remotely manage and monitor your billboard lights and digital displays.  Billboard Insider Co-Publisher Dave Westburg is an unabashed fan of the product because a company in which he invested used Smartlink to reduce  electric costs and get notifications of lighting outages at an Indiana […]

Company of the Day: Munn Outdoor

Company: Munn Outdoor Advertising Markets: Mississippi Headquarters: 772 Highway 49 N, Hattiesburg, MS Email: sales@munnoutdoor.com Phone: 601-264-7446 Munn Outdoor operates a billboard plant in with 200 total faces including 10 digital faces in the following Mississippi communities: Brooklyn Collins Columbia Hattiesburg Lucedale New Augusta Purvis Prentice Sumrall Wiggins Munn Outdoor was […]

Billboard Insider Classifieds May 9, 2026

“We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of the ad and my column this year.”  Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.”  Karla Steele, K Steele Solutions […]

Lamar Revenue up 4.5% in 1Q 2026

“Our first quarter results succeeded our internal expectations on both the top and bottom lines with strength from both local and particularly national customers” was how CEO Sean Reilly began Lamar Advertising’s first quarter 2026 conference call. Here are the results of Lamar Advertising first quarter  2026, earnings release, 10Q […]

OUTFRONT Revenues up 10% in 1Q 2026

Here are the results of the OUTFRONT first quarter 2026 earnings release, earnings presentation and conference call, sponsored and analyzed by Signvalue. Revenue increased 10% to $430 million.  Billboard revenue increased 7%.  Transit revenue increased a whopping 22%.   The company’s billboard yield increased from $2,623 in the first quarter […]

Quality Is Key to Out of Home Campaign Success

Billboard Insider note: We saw a demonstration of the Super Optimal ad measurement tool at last month’s IBO show and were impressed by what we saw.  We aren’t the only ones. NEW YORK, May 7, 2026 – Building on prior research demonstrating the effectiveness of out-of-home (OOH) advertising, new analysis from Clear Channel Outdoor (NYSE: CCO) […]