Keynote to Address Bipartisan Infrastructure Law WASHINGTON, D.C. – March 14, 2023 – The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, announced today that Mitch Landrieu, the White House Senior Advisor responsible for coordinating implementation of […]
Welcome back to SignBird’s Location of the Week! This week, we travel to West Baton Rouge, Louisiana for a billboard by Action Outdoor. We spoke to Austin Aucoin, owner of Action Outdoor, about this billboard! He said, “This digital billboard is located in a high-traffic area right before the […]
Birmingham, AL — StreetMetrics, a leading measurement and insights company in out-of-home (OOH) advertising, announced their partnership with Kre8 Media, the largest operator of mobile billboards in the Las Vegas market. “Kre8’s Media’s mobile billboards drive strong performance on the Las Vegas strip for some of the most well-known […]
Company: Viscom Outdoor Markets: California Headquarters: 11199 Shadow Court, Auburn CA 95602 Phone: 877-484-7266 Email: dave@viscomoutdoor.com Viscom Outdoor was founded in 1974. The company operates a billboard plant with 194 faces in Northern California. Insider talked with Owner Bob Townsend and Manager Dave Moran. Bob you’ve got a great story about how you entered […]
Four things about OUTFRONT media which Billboard Insider learned from reading OUTFRONT’s 2022 annual report and k1. Lots of non-conforming billboards “We estimate that approximately 75% of our billboard structures in the U.S. are “legal nonconforming” billboards, meaning they were legally constructed under laws in effect at the time they […]
Accelerate Investment Partners has entered the ranks of the billboard lease aggregators. Billboard Insider talked with Scott Furcolow the firm’s SVP, Billboards. Prior to joining Accelerate Furcolow was a regional manager for Fairway Outdoor. Tell us about Accelerate. Accelerate Investment Partners acquires, owns and manages investments in real property interests […]
DANVILLE, Ill., March 13, 2023 (GLOBE NEWSWIRE) — Watchfire, a leading manufacturer of premium digital displays owned by an affiliate of H.I.G. Capital, is pleased to announce that it has completed the purchase of the assets of Spectrum Scoreboards of Houston, Texas, giving the company a complete line of fixed-digital sports […]
The World Out of Home Organization has signed up seven new members; three from Europe, two from the Middle East and one each from Africa and South America. Four of them are national media owners, one is a national OOH association, one a national media agency, and one an OOH […]
Company: Waller Outdoor Headquarters: P.O. Box 2004 Waller, TX Market: Waller, Texas Phone: 346.306.4643 Email: sales@walleroutdoor.com Stephen and Linda Johnson own Waller Outdoor, initially serving the Waller, Texas community. They own and operate a two-sided Daktronics digital structure. Insider caught up with Stephen to discuss the business. The sign location is […]
Silicon Valley Bank failed over the weekend. Silicon Valley bank was the 16th largest bank in the US. It specialized in banking startup tech companies. In the 90’s Silicon Valley Bank funded media companies including out of home but exited the sector. The failure of Silicon Valley could be a […]
