Month: September 2022

Rising Interest Rates and Your Out of Home Company

By Ken Altena, Partner, Billboard Loans LLC. Get ready for more interest rate increases this year, and possibly next, based on the Federal Reserve’s new median forecast, which signals another 1.25%  this year to  4.5%  and even more in 2023.  Borrowers are fearful this will not be the last of […]

Rate This Board by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Company of the Day: Page Outdoor

Company:  Page Outdoor Advertising Markets:  Missouri Address:  1046 Osage Beach Rd, Osage Beach, Missouri Email: pagesignservices@gmail.com Phone:  573-280-2030 Page Outdoor operates a static billboard plant in Lake of the Ozarks, Cole County and I-70 in Saline County in Missouri.   The firm is owned by James Page.   [wpforms id=”9787″] Paid Advertisement

Billboard Insider Classifieds September 24, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Day 2 of the IBOUSA Convention in 5 Quotes

Here are highlights of day two of the IBOUSA fall conference. Billboard Plant’s Mike Donaldson on managing leases Focus on strikes and home runs.  If you have a good lease extend it.  If you have a bad lease renegotiate or terminate. Blackbird Media’s Mark Peterson on the importance of out […]

10 Musts for a Billboard Easement

By Richard Hamlin and Marnie Christine Cody, Hamlin|Cody In the same way that a utility company has an easement to run cables or power lines across a private property, a company or individual can permit the construction and display of a billboard on a property. In the billboard industry, a […]

Learn4life Uses Out of Home to Increase Enrollment

  By Christine Sinanan, Regional Marketing Manager at Adams Outdoor Advertising The pandemic of 2020 has shown us first-hand how our worlds can be turned upside down at a moment’s notice. Millions of people had to adapt quickly to new ways of living, working, and learning. As we figured out […]

Save the Date for the 2023 OAAA OOH Media Conference

Save the date for the 2023 OAAA OOH Media Conference Mark your calendars for the 2023 OAAA OOH Conference from Monday, March 27 to Wednesday, March 29, 2023. The industry’s premier conference will take place in Nashville, Tenn. Stay tuned for more details! [wpforms id=”9787″] Paid Advertisement

Company of the Day: Overall Murals

Company:  Overall Murals Market:  Nationwide Headquarters:  874 Kent Ave/Ground Floor, Brooklyn, New York, 11205 Phone: 718-783-0835 Email: info@overallmurals.com Overall murals specializes in large-scale, hand-painted murals in the following cities: New York Los Angeles San Francisco Chicago Boston Atlanta Austin Nashville Seattle The company was started by Dmitry Pankov and Angel Saemai in 2010. […]

DJ Jennings and John James on OutdoorLink’s Purchase of SignBird

On today’s Billboard Insider podcast we talk with DJ Jennings and John James about OutdoorLink’s recent purchase of SignBird. Here are the highlights. DJ Jennings on OutdoorLink’s history OutdoorLink was created by my father Dwight to service the billboard industry to help operators with the day to day pains they […]