SAN FRANCISCO–(BUSINESS WIRE)– Volta Inc. (NYSE: VLTA) (“Volta”), an industry-leading electric vehicle (“EV”) charging and media company, announced today that the Volta Media™ Network has exceeded one billion monthly impressions in the United States.1 This milestone comes less than nine months after Volta formally launched its media network with 618 million monthly impressions. Volta’s ability […]
Month: August 2022
Ken Altena on the Difference Between Banks and Private Lenders
Ken Altena recently joined Billboard Loans, LLC. after a 39 year career in banking. We talked with Ken about the difference between bank OOH lenders and private OOH lenders. How did you join Billboard Loans When I told Dave Westburg, who has been a colleague, friend and client for over […]
New and Noted
A Milford, Connecticut billboard company is trying for the third time to get approval to erect a digital billboard along I-95. Opponents complained that the digital billboard will cause light pollution and trotted out a ten year old Swedish study that found that digital billboards are distracting. You need to […]
Insite Street Media Awarded Huntington NY Bus Contract
DEER PARK, NEW YORK August 3, 2022 — InSite Street Media announced that it has been awarded a ten (10) year contract to maintain and monetize transit shelters for the Huntington Area Rapid Transit (HART) Bus system run by the Town of Huntington in New York. The inventory in this […]
Company of the Day – Mixed Media Group
Company: Mixed Media Group, Inc. Markets: Illinois, Iowa, Michigan Headquarters: 1152 Liberty Avenue, Cary, IL 60013. Phone: 847-462-8433 Email: steve@mixedmediaoutdoor.com Mixed Media operates signs in Illinois, Detroit, Eastern Iowa/Quad Cities and Iowa City. The bulk of the company’s signs are in McHenry County, outside Chicago. McHenry County Illinois is the most populated county in […]
Are Out of Home Stocks More Volatile than the Market?
Are out of home stocks more volatile than the market? The best way to answer that is to compute a stock’s beta which measures the stock’s volatility in relation to the overall market. For you math geeks beta is the covariance of the return of an asset with the benchmark […]
Rate This Ad By Wes Frick
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company of the Day: Mollman Outdoor
Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK 73018 Phone: 405-224-1560 Mollman outdoor operates a 216 face billboard and poster plant in 20 towns in Southwest Oklahoma. The company is run by Matthew Mollman. The company is an operator associate in the IBOUSA. Matt, how did Mollman enter the outdoor business? […]
Billboard Insider Classifieds August 6, 2022
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
OUTFRONT Revenue Up 32% in Q2 2022 Driven by Billboard Pricing
Here are the results of the OUTFRONT 2Q 2022 earnings release, investor deck and conference call. Revenues increased 32% to $450 million for the quarter. US billboard yields grew 23% to $2,700 during the quarter due to rate increases. Cashflow (adjusted OIBDA) increased by 70% to $125 million. Capital expenditures […]