A young congressional staff person posed an interesting question this week: “who made the (electronic) roll call vote panels at the US House of Representatives?” “It is a Daktronics system, sold through an integrator by the name of International Roll Call,” explained Jeremy Johnson at Daktronics headquarters in Brookings, SD. […]
Month: March 2021
OUTFRONT runs “HERstory” Campaign for Womens History Month
NEW YORK – March 8, 2021 – OUTFRONT Media Inc. (NYSE:OUT) kicks off International Women’s Day and will continue to celebrate all month long by showcasing reimagined paper doll designs of women in diverse hobbies, careers, and interests emphasizing that women are unique, unstoppable, and strong. Many women grew up […]
Company of the Day – Swift Outdoor
Company: Swift Outdoor Markets: Texas Headquarters: 600 Lake Air Drive, Waco Texas 76710 Phone: 254-772-9194 Email: Kris@swiftoutdoor.com Swift Outdoor operates a billboard plant located primarily around Waco Texas. The company was established in 1969. Swift is a sister company of Choice Media based in Amarillo TX and owned by the Tooley family. […]
Why a Personal Brand Matters When Selling Out of Home
By Kevin Gephart I believe personal branding is critical to us as “INTRApreneurs” The idea of “a personal brand” is unusual to some people (i.e., you see this practiced among successful realtors). There are many great resources for how to build your personal brand (Wikipedia is one, as is the […]
Billboard Insider Readers Get Highest Marketing Return Off Their Website
Last week Billboard Insider polled readers on which social media platforms their companies use and which social media platforms generate the most sales leads. Company websites were far and away the the winner. Here are the results. John James, whose company Signbird. partners with out of home companies to produce […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
DPAA Womens Seminar on March 17
NEW YORK, March 5, 2021 – DPAA, the leading global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, today announced its first WE.DOOH (Women’s Empowerment in Digital Out of Home) webinar event of the year entitled, “Build Your Blue Sky Blueprint™.” The […]
Clear Channel Outdoor and The Female Quotient Celebrate Year for Women and International Women’s Day
New York, NY – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced it will honor the women who made history over the past year and those that continue to shine as they break barriers across the globe with a national digital out of home (DOOH) campaign timed with International […]
Company of the Day: Target Signs
Company: Target Signs Headquarters: 813 Camel Dr., Gillette, WY 82716 Markets: Wyoming.Phone: 307.686.7788 Email: signs@vcn.com Target Signs is a family owned firm which is Gillette’s oldest and largest outdoor media provider. The company operates a 22 face static and digital billboard plant around Gillette. The faces range in size from 12 by 24 to […]
Insider’s Guide to Leases, Easements and Real Estate
Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]