Rate This Ad allows a billboard designer to rate a random piece of billboard artwork provided by Billboard Insider using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. […]
Month: November 2020
Company of the Day: Overall Murals
Company: Overall Murals Market: Nationwide Headquarters: 874 Kent Ave/Ground Floor, Brooklyn, New York, 11205 Phone: 718-783-0835 Email: info@overallmurals.com Overall murals specializes in large-scale, hand-painted murals in the following cities: New York Los Angeles San Francisco Chicago Boston Atlanta Austin Nashville Seattle The company was started by Dmitry Pankov and Angel Saemai […]
Insider’s New Book is Available!
Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]
Billboard Insider Classifieds November 7, 2020
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Lamar Revenue Down 15% in Third Quarter 2020
Lamar is recovering from covid faster than OUTFRONT, Clear Channel Outdoor or JCDecaux and will aggressively deploy digital billboards in 2021. Here are the results of the Lamar 3rd quarter earnings release and conference call. Revenues declined 15% to $386 million during the third quarter of 2020. This was an […]
Mark Boidman: There’s a gap between seller expectations of valuation and where buyers are prepared to pay.
Insider was asked by an investment banker earlier this week why he hasn’t listed his out of home company for sale. Insider told the banker now is a bad time to sell because the uncertainty caused by covid. There seems to be a widening bid-ask on transactions. Lamar CEO Sean […]
How Much Will Out of Home Revenues Grow Next Year?
On yesterday’s OAAA webinar PJ Solomon investment banker Mark Boidman cited estimates by eMarketer, Magna and Wall Street Research that out of home revenues will grow by 9-16% next year. The big three chief revenue officers were cautious. Lamar’s John Miller said a lot of it depend on what GDP […]
Geopath Reports Traffic is 92% of Normal
The Geopath mobility update dated November 5, 2020 reports that traffic in the United stated is 92% of normal. Average daily miles travelled was 16.5 miles for the week of Oct 26 – Nov 1, 2020, versus 18.0 miles for the week of Mar 2 – Mar 9, 2020. Here’s […]
Company of the Day: Page Outdoor
Company: Page Outdoor Advertising Markets: Missouri Address: 1046 Osage Beach Rd, Osage Beach, Missouri Phone: 573-280-2030 Page Outdoor operates a static billboard plant in Lake of the Ozarks, Cole County and I-70 in Saline County in Missouri. The firm is owned by James Page. […]
Outfront Revenue Down 39% for Third Quarter 2020
Not good, but improving is how Insider summarizes OUTFRONT’s third quarter 2020 earnings. Here are the results from OUTFRONT’s 3Q 2020 earnings release, earnings deck and conference call. Revenues declined 39% to $282 million during the third quarter of 2020 as primarily because transit revenues are lagging due to low […]