By Eric Kubischta, Co-Founder and Chief Technical Officer, The Lucit Agency Retargeting, behavioral targeting, and the ability for apps and websites to track you across the web is dying, and Apple is leading the way. What does this mean for OOH? – Dollars spent on inventory digital re-targeting campaigns, now need […]
Adomni founder and CEO Jonathan Gudai affirmed his prediction that programmatic out of home will double in 2-4 years on today’s Billboard Insider Podcast. Here’s a selection of his comments. What happened to programmatic out of home during COVID? How did Adomni respond? In March when the governors started telling […]
Media Resources Announcing Acquisition of Irvin Inc. as part of continued US Expansion Media Resources, an integrated sign service business offering digital LED displays (outdoor & indoor), 3D props, sign installation and printing services to the Billboard & Commercial Sign industry is pleased to announce the acquisition of Irvin, Inc., […]
Company: Jarman Outdoor Advertising Markets: North Carolina Address: 283 Otis Miller Road, Beulaville, NC 28518 Email: contact@jarmanoutdoor.com Phone: 910-290-0447 Jarman Outdoor operates a billboard plant with 50 faces in North Carolina. The company was started in 2002. Insider talked with owner Chris Jarman who also is a co-owner of Trident […]
Insider reported in July that after being approached by Lamar about entering into a new contract for a billboard location, Johnson City, TN city officials realized the structure was on city property and asked that it be removed by Sept. 1. The Johnson City Press reports that on Thursday of […]
Avoid complicated consent to assignment language in your billboard lease. That’s the lesson of Atkins Media Group vs Del Val Realty Group. Here are the facts: Atkins Media entered into a lease with Del Val Realty Group to permit Atkins to put a billboard on land owned by Del Val. […]
Insider heard from a reader who is skeptical of the Sept 3 Geopath mobility report finding that average daily miles travelled for the US was only down 2% for the week and that average daily miles travelled was 92% or pre-covid levels. The reader suggests this can’t be true and […]
Company: Michigan Outdoor Advertising Markets: Michigan Headquarters: PO Box 2399, Petoskey, MI 49770 Phone: 231-348-0011 Email: sppmurray@gmail.com Michigan Outdoor operates a 23 face billboard plant in northern Michigan and the upper peninsula of Michigan.Stephen Murray, owner, has been in the outdoor advertising business for over 35 years, 29 of the […]
This Extra Credit Projects design for Burkhart Advertising is Insider’s favorite Labor Day creative. It’s got two attributes of an Extra Credit Projects job – a fresh approach and an impish sense of humor. [wpforms id=”9787″] Paid Advertisement
Insider featured Meadow Outdoor as company of the day Friday but we received enough new information from Chris Zukin last Friday that we are re-featuring them today. Company: Meadow Outdoor Markets: Washington, Oregon, California, Idaho, Montana, Wyoming, Utah Headquarters: PO Box 331, The Dalles, OR 97058 Phone: 800-221-4114 Meadow Outdoor is a family-owned, firm […]
