Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK 73018 Phone: 405-224-1560 Mollman outdoor operates a 200 face billboard and poster plant in 17 towns in Southwest Oklahoma. The company is run by Matthew Mollman. In December 2016 Mollman installed an 11′ by 22′ Daktronics digital billboard. The company is an operator […]
Many private equity funds and family offices are intersted in out of home to judge from the calls Insider gets. Professional investors like the industry’s barriers to entry, low technology risk and digital billboard upside. Billboard Insider has compiled a list of 31 firms which have invested in out of […]
Magna Global’s released the Sept 2020 Ad forecast update this week. Magna US out of home revenues will be down 22% for the first half of 2020, 18% for the full year 2020 and up 4% for 2021. Here’s the table. Some interesting things in the forecast. Covid has had […]
Lamar Advertising is in a long running dispute with the city of Pittsburgh over the Mt Washington sign. The dispute is before the Pennsylvania Supreme Court after Lamar prevailed in lower courts. The Pittburgh Gazette says the PA Supreme Court appears skeptical of the city of Pittsburgh’s case to make […]
OOH location-based marketing specialist Posterscope and Signkick, the technology partner for media owners, have announced a collaboration that will enable Signkick’s media owners customers to fast-track their connection with Posterscope’s proprietary automated trading platforms. The two companies have prebuilt a direct, live and OpenDirect compliant connection between Signkick’s Trading Bridge […]
Company: Moyer Outdoor Advertising Market: Pennsylvania Headquarters: 300 Armand Hammer Blvd., Pottstown, PA 19464 Phone: (484) 644-3674 Moyer Outdoor owns a single digital illuminated board located on the Route 422 Bypass in Lower Pottsgrove township at the Armand Hammer Blvd exchange on the property of A.D. Moyer Lumber, Inc. The Route […]
Today’s podcast guest is Rob Jackson the founder and Creative Director of Extra Credit Projects talks about humor, out of home design mistakes and why his firm never tires of doing good. Your firm is marked by an impish sense of humor. We try to get attention…not always humor. You […]
Mark Boidman of PJ Solomon has shared five reasons he is bullish on OOH. (1) We’re starting to see the recovery… (2) We’re continuing to see top tech brands overallocated to out of home. (3) Digital out of home ad spend continues to grow. (4) Programmatic has impressive forecast growth. […]
The Geopath team is excited to announce our newest webinar series; Speaking Frankly! Hosted by Geopath President, Kym Frank, the series will consist of short interviews with thought leaders from across the advertising industry. The focus of the series will be to continually foster insightful discussions on topics relevant to Out […]
New York, NY — September 22, 2020 — Place Exchange, the out-of-home (OOH) supply platform that enables marketers to unify execution, optimization, reporting, and attribution for OOH with other programmatic channels within their omnichannel DSPs, has launched the PX Clear certification program to ensure quality, consistency, transparency, and compliance across […]
