US travel is now 91% of normal according the the Geopath Mobility Update for June 18, 2020. Average miles travelled increase by 0.8 miles during the week ended June 15, which marks the 9th consecutive week of growth. 5 states now have daily travel above pre-covid levels. Another 18 states […]
Month: June 2020
Allvision launches digital out of home network in Canada’s top 3 markets
TORONTO, ON., June, 2020 / PRNewswire- ALLVISION launches Canada’s first premium pure-play large format digital out-of-home (DOOH) network on major streets and highways in Canada’s top 3 markets. Anchored by coverage throughout the GTA on Highways 401, 407, 427, and 403, the network will deliver close to 22,500,000 daily impressions. […]
CEN to install touchless screens in cinemas
Insider gets lots of product releases, some more intriguing than others. This product release caught our eye: touchless screens which allow consumers to interact with a digital sign in a safe way. A technology you should keep your eye on. 18th June 2020 – CEN Media Group and Ultraleap have signed a deal that will […]
Company of the Day: Juggernaut Billboards
Company: Juggernaut Billboards Markets: Arizona Headquarters: 6029 E Paseo Ventoso, 2nd Floor, Tucson, AZ 85750 Phone: 520-241-6419 Email: rendon@juggernautoutdoor.com Juggernaut Billboards operates a plant in Arizona The company is owned by Chip Tolleson and Rick Rendon. They started the company in 2014. Insider talked with Rick Rendon. How did you get […]
Covid and Landmark’s Out of Home Portfolio
On a May 7, 2020 earnings call Landmark CEO Tim Brazy said COVID is impacting Landmark’s portfolio of 2,008 out of home assets: “With regard to outdoor advertising our tenants in this sector are experiencing some challenges…In our portfolio we have received a number of abatements and requests for rent […]
Comparing the Out of Home Revenue Forecasts
Here’s a comparison of the US out of home revenue forecasts. The Group M and Magna forecasts came out this week. Billboard Insider and Signvalue made forecasts in March 2020. Insider asked Paul Wright, the most optimistic of the forecasters if his opinion has changed since March and he said […]
Magna sees 16% decline in OOH in 2020 followed by 9% increase in 2021
Yesterday Magna issued the June 2020 updated ad forecast. Magna projects a 16% decline in US out of home revenues in 2020 followed by a 9% increase in revenue during 2021. Magna says decreased car traffic and public transit usage may result in a 44% annualized decline in out of […]
Pearl Media Helps Brands with Storefront Advertising
(Montclair, New Jersey) What if you could put your brand at eye level and meet your customer in exciting and impactful ways. Would you do it? For brands looking for a way to make eye to eye contact with their customers and make a big impression, Storefront Advertising may be […]
Company of the Day – IMAGE MEDIA®
Company: IMAGE MEDIA® Headquarters: 5101 Darmstadt Rd. Suite A Hillside, IL 60162 Market: Chicago, IL Phone: (312) 988-4600 Contact email: sales@imageoutdoor.com Insider caught up with Michael Scheid, Jr. EVP and GM of IMAGE MEDIA. Michael, tell us about IMAGE MEDIA. IMAGE MEDIA is Chicago’s largest independent outdoor advertising operator. IMAGE MEDIA’s plant consists of […]
Out of Home Debt Markets Resilient
The out of home debt markets have been remarkably resilient during the Covid. Clear Channel just amended its credit agreement to get more flexibility. OUTFRONT did the same in April. Lamar expects to come through the downturn without asking for any covenants amendments from its lenders and it raised $400 […]