Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Month: April 2020
Company of the Day: Graham Outdoor
Company: Graham Outdoor Markets: Georgia, Florida Address: 2337 Sylvan Grove Rd, Stapleton, Georgia 30823 Phone: 478-494-3965 Email: grahamoutdooradvertising@msn.com Graham Outdoor is an independent family owned company which operates a billboard plant with 54 faces in Georgia and 12 faces in Florida. The company was started in 2003 and is owned […]
Insider’s New Book is Available!
Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a […]
Billboard Insider Classifieds April 18, 2020
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Rick Del Mastro RIP
City Outdoor’s CEO Rick Del Mastro has died from complications caused by coronavirus. Del Mastro was a pioneer in transit advertising, Times Square displays and street level formats. His company City Outdoor has offices in New York, Los Angeles and Chicago. Del Mastro entered the out of home business in […]
Outfront Raises $400 Million in Convertible Preferred Stock
NEW YORK, April 16, 2020 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) today announced that affiliates of Providence Equity Partners LLC (“Providence”) have agreed to lead the purchase of $400 million in newly issued convertible preferred stock together with funds managed by Ares Management Corporation (“Ares”). “We recognized the value […]
eMarketer projects 16-22% first half 2020 decline in Out of Home revenue.
eMarketer’s Behind the Numbers podcast talked about out of home this week. The comments start at 24:40 of the podcast. Analyst Nicole Perrin on first half 2020 out of home headwinds: Being at home means that out of home activities are severely limited…Messaging in stadiums and ball fields, NBA games […]
Updates on the Payroll Protection Loan Program Including a Lapse in Appropriations
Since so many of us are aware of and focused on the SBA Payroll Protection Loan Program, Insider wants to continue to provide updates on what we are reading and hearing. Lapse in Appropriations – Yesterday came the news that the SBA is currently unable to accept new applications for […]
IBOUSA Endorsement Program
By Chris Cowlbeck, General Manager, IBOUSA Recent advancements in technology and the speed of delivery of data have created some challenges for small and medium sized Out of Home (OOH) companies to fully understand and evaluate all the data nuances being used in the OOH industry. The skills and access […]
Reeves Media Creates Digital Chalk Board
Reeves Media is pleased to announce Atlanta’s largest “Chalk Board”, a 30’ x 50’ digital billboard located in downtown Atlanta on the I 75/I 85 corridor, otherwise known as the downtown connector. The billboard is located on the property of Georgia State University, the former site of Turner Field and […]