Month: March 2020

Coronavirus and Out of Home: What’s the Chatter

Here’s the chatter about Coronavirus and out of home. The GO2020 Out of Home Media Conference and Expo: Group M’s Brian Wieser quoted in Axios: Outdoor advertising “may be worse off with lower levels of foot traffic in many places.” William Eccleshare, Clear Channel Outdoor Global CEO on last week’s […]

Daktronics Invests in XDC, a Leader in Mass Transfer and MicroLED Technology

BROOKINGS, S.D., Feb. 28, 2020 (GLOBE NEWSWIRE) — Daktronics (DAKT) (NASDAQ-DAKT) of Brookings, South Dakota, announces it has participated in a Series A investment round in X Display Company (XDC). XDC creates and owns leading intellectual property (IP) and capabilities in microLED mass transfer technology. Series A investments will support XDC’s further […]

How Tennessee Cities are Responding to Thomas v Bright

Tomorrow the Chattanooga city council will vote on an ordinance instituting a 180 day moratorium on accepting and processing permits for new outdoor advertising signs or permits for the conversion of static billboards to digital  billboards. The moratorium says that the city’s sign ordinance is modeled in part on the […]

Company of the Day – Eastern Outdoor

Company:  Eastern Outdoor Markets:  Maryland, Washington, DC. Headquarters: 7115 Rockridge Road, Baltimore, MD  21207 Phone: 410-464-4440 Email: info@easternoutdoor.net Eastern Outdoor is an independently owned outdoor advertising company which specializes in high profile bulletins within the Baltimore and Washington DC markets. The firm was started by Phillip Greenwell in 1932. Current […]

The Top 20 US Bulletin/Poster Companies Ranked by Faces

Insider has compiled a list of the top 20 US out of home companies ranked by bulletin and poster faces.  Three caveats: (1) We left indoor, place-based,  transit and airports off the list.  That’s for a future post.   (2) A face is a face is a face (no premium for […]

Watchfire Sues Cree Over Faulty LED Bulbs

Watchfire Signs has sued Cree, Inc for replacement costs and punitive damages relating to faulty LED bulbs sold to Watchfire.  In its complaint Watchfire alleges: From April 2017 to March 2018 Cree provided Watchfire with LED bulbs with a significant failure rate. Cree agreed to provide Watchfire with a $1.1 […]

Invisible Man Billboard Uses Sun to Create Shadow Message

Lou Heller of Momentum Properties spotted this innovative billboard at La Cienega Blvd and Fairfax Avenue in Los Angeles last week.  It makes use of a the sun during the day and a light during the night to create a shadow message promoting the Invisible Man movie. Turns out this […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Intersection Announces Hudson Yards Advertising Network

New York, NY — Intersection, the leading smart cities technology and media company, today announced it is the exclusive digital signage advertising partner for Hudson Yards. Hudson Yards is a new 28-acre neighborhood on Manhattan’s West Side featuring a wide range of culinary destinations, retail offerings, cultural experiences and more. […]