Month: February 2020

3 of a Kind: For Your Consideration

In recent times the streets and skies of La La Land are becoming increasingly filled with ‘For your consideration’ outdoor ad campaigns for television shows, recording artists and motion pictures, especially at this time of year with industry awards shows like the Golden Globes, the Screen Actors Guild Awards, the […]

Company of the Day: Connell Outdoor

Company:  Connell Outdoor Market: Las Vegas Headquarters: 5242 Swenson Street, Las Vegas, NV  89119 Phone: 792-795-0555 Connell Outdoor has billboard locations in tourist and local corridors in Las Vegas.In addition to its billboard operation in Las Vegas, Connell Outdoor has a sister company, Shore Sign Service located in Atlantic City, New Jersey.   Jessica Connell […]

The Sign Which Created the Fuss in Tennessee

  See the billboard in the picture?  It started the Thomas v Bright challenge to Tennessee’s billboard rules.  The site is a vacant lot next to I-40 in Memphis Tennessee.  William Thomas tried to get a permit for a billboard on the site, was denied because of spacing restrictions and […]

Amortization in Wenatchee

Amortization refers to the practice of forcing a billboard company to remove a billboard after an arbitrary period of time without compensation for the loss. Amortization has reared its ugly head in Wenatchee, Washington. In November the city of Wenatchee sent a letter to the city’s out of home companies […]

Watchfire Scholarship for Digital Billboard Content

DANVILLE, Ill. — (February 4, 2019) — Watchfire Signs, a leading manufacturer of  LED virtual scoreboards and video boards, is offering a scholarship to recognize a high school student who develops inspiring content for high school Watchfire video scoreboards or displays. Click to Tweet. The Fired Up Watchfire Scholarship will […]

Company of the Day – Crossroads Outdoor

Company:  Crossroads Digital Outdoor Headquarters: 200 N. Washington Sq, Suite 400 Lansing, MI 48933 Market:  Michigan Phone: 231.683.4224 Email: info@crossroadsoutdoor.com Crossroads Outdoor, also known as Crossroads Digital Outdoor, L.L.C. is a Michigan, family-run billboard advertising company. Their focus remains on serving clients advertising needs with the help of digital billboard placement and […]

Broadsign and Admobilize Provide AI to DOOH

Miami, FL and Montreal, CA  — February 5, 2020 — AdMobilize, the world’s #1 audience intelligence company powering DOOH networks with real time, fully-anonymous AI, and Broadsign, the leading digital out-of-home (DOOH) marketing technology platform, today announced a partnership to provide DOOH networks with integrated audience measurement solutions. With this […]

A Too Broad Non-Compete May be Unenforceable

Out of home companies sometimes require employees to sign a non-compete agreement in which they agree not to go to work for a competitor for a period of time after they leave.  Don’t make the terms of your non-compete too broad or it may be unenforceable.  That’s the lesson of […]

Inflation and Out of Home Lease Costs

Insider has updated the inflation and US out of home revenues table.  Bookmark this when it’s time to negotiate a billboard lease cost of living increase with your landlord. Inflation has averaged 2.2% over the past twenty years. US Out of home revenue growth has averaged 3.1% over the past […]

Feedback on Premiere Panels

Insider received some comments on the Clear Channel Outdoor’s announcement that it had transformed 1,300 sign faces into “Premier Panels.” One reader comments: ClearChannel has offered these wrapped 30 sheets for decades in the California market as an upgrade to traditional poster showings. The presser about this “new” thing confused […]