OUTFRONT had another good quarter. Here are the results from the Outfront 4Q 2019 earnings release , OUTFRONT 4Q 2019 investor presentation and conference call. Revenue increased 7.9% to $488 million with all sectors (national, local, transit and billboard) up. US billboard revenue was up 7.2%. US transit revenue was […]
Want to earn a return of 16-44%/year on your money? Retrofit your holophane billboard lights to high efficiency LED’s. Insider has achieved a 37% return on capital and a 44% return on capital by retrofitting billboards to high efficiency lights. This summer Insider converted 3 two sided billboard structures to […]
Geopath has a wealth of data which can provide you insights to run your out of home business better. Want to target specific audiences with out-of-home, or learn more about advertisers in key industries? We can help with both, and much more here at Geopath. For today’s Geopath Spotlight, let’s […]
Company: Doyle Media, LLC. Market: Georgia Headquarters: Dalton, Georgia Phone: 706-217-7715 Email: doylemedia@live.com Doyle Media operates three 14 by 48 billboard structures with 6 faces along I-75 in Georgia at Exit 306. The company was started in 2013. [wpforms id=”9787″] Paid Advertisement
Three lessons in Viacom v Wixon Jewelers: (1) Beware of breaches in multi-year ad contracts. (2) Testify carefully because what you say may be used against you. (3) Thank goodness for appellate courts. Here are the facts. In 2005 Viacom signed three one year sales contracts with Wixon Jewelers […]
Imitation is the sincerest form of flattery. Last week the Customs department intercepted a shipment of 1,088 counterfeit Watchfire LED screens having an estimated value of $1.5 million had the screens been genuine. The screens were confiscated at the International Falls Minnesota port of entry. Insider’s take: One more reason […]
Industry leaders from Vita Coco and Postmates have been named as keynote speakers by Geopath for the 2020 Out of Home Media Conference & Expo this April. Brittany Harshbarger, senior media manager at Vita Coco, will detail the brand’s “Impossible to Hate” campaign, which was included in over 2,100 placements […]
LAS VEGAS – Adomni, the leading programmatic out-of-home advertising platform, is partnering with Uber on a new pilot of digital screens on the tops of participating drivers’ vehicles currently in Atlanta, Dallas and Phoenix. With this new partnership, Adomni will lead the ad sales and marketing efforts. Adomni will provide […]
Company: DSN Outdoor Headquarters: 3180 N. Ad Art Rd., Building C Stockton, California Markets: Central Valley California Phone: (888) 727-2292 Email: marketing@dsnoutdoor.com DSN Outdoor owns 8 digital billboards in San Joaquin, Stanislaus and Merced Counties, California. They also have 150 Junior Billboards in Stockton and Modesto California. The Company has preliminary approval from […]
On last week’s conference call, Lamar CEO Sean Reilly projected 3.5-4.0% revenue growth during 2020. It’s illuminating to see where he thinks Lamar’s growth comes from. Here’s the detail. Reilly expects organic sales to grow by $52 million or 3%. This is slightly in excess of the US inflation rate […]
