Month: December 2019

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]

Company of the Day: Burkhart Media

Company:  Burkhart Advertising Markets: Indiana, Illinois Headquarters: 1335 Mishawaka Avenue, South Bend, IN  46615 Phone: 574-233-2101 If you’re driving through a small town in Indiana chances are you’ll see a good looking Burkhart steel monopole bracketing each end of town and another Burkhart monopole strategically placed in the middle of town.  Burkhart was started […]

Billboard Insider Classifieds December 14, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

More on Vinyl Printing

Insider touched a nerve with yesterday’s story about a vinyl printer that tried to end run an out of home company to do business directly with the out of home company’s client.   We received several comments comments from readers “Very well put!!!  Print ethics is becoming a lost art.” “I […]

Daily Billboard’s 3 of a Kind: Festive Cheers

‘Tis the season to be merry and so this month’s ‘3 of a Kind’ feature is all about drinks companies filling the skies with Christmas cheer in their own cleverly tailored ways, whilst the liquor bottle remains the hero of the key art. First up is this fun ad creative […]

OUTFRONT Website Wins Awards

NEW YORK, Dec. 11, 2019 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT), one of the nation’s largest out of home advertisers, today announced that its website has received high honors from two prestigious industry awards. The site took Silver in the 2019 Davey Awards for ‘Professional Services Website,’ and won […]

Adams Launches Partnership with Vistar Media

Lansing, MI – December 12, 2019 – Adams Outdoor Advertising (AOA), one of the largest independent suppliers of premium out-of-home media, today announced a partnership with Vistar Media, the leading provider of programmatic technology for digital out-of-home (DOOH). With this agreement, AOA’s nearly 300 digital billboards across the United States […]

Company of the Day: Brown Outdoor

Company: Brown Outdoor Advertising, LLC. Markets: North Carolina Headquarters:  PO Box 848, Carey North Carolina Phone: 910-289-0410 Email: Brownoutdoor@yahoo.com Brown Outdoor operates a billboard  and wallscape plant in North Carolina.  The company was started in 2002.  The company is owned by Jarrett Brown.  Insider talked with Brown. Jarrett, how did you enter the out of […]

Jeremy Male: We’re getting 4X revenue and a 25% IRR on digital billboard conversions.

OUTFRONT CEO Jeremy Male appeared at the UBS Global TMT conference on Tuesday.  Here’s a summary of his comments. What’s driving growth? The principal driver of the acceleration in the US is national advertising…When you look at that there’s a couple of reasons…Firstly…our audience continues to grow whereas most other […]

A Consideration When Choosing A Vinyl Printer

Insider received this email from an out of home company exec: I decided to try out a new printer.  I sent them a job and they included art for free.  The art was OK, the vinyl was OK and turn around was on par with everyone else so I was […]