New York, NY, November 14, 2019 – Vistar Media, the global leader in programmatic technology for digital out-of-home (DOOH), today announced it was awarded “Best Advertising Platform” for the 2019 Street Fight Innovator Awards. Vistar Media was selected for its demand-side platform (DSP) that unifies workflows for buying DOOH and offers […]
Month: November 2019
Company of the Day: Big Easy Billbaords
Company: Big Easy Billboards Market: Louisiana Address: 400 Poydras, Suite 900, New Orleans, LA 70130 Phone: 504-930-4161 Email: info@bigeasybillboards.com Big Easy Billboards operates a a fleet of mobile billboard trucks in Louisiana. The company is owned by KL Media Group and is a member of the OAAA. [wpforms id=”9787″] Paid […]
Billboard Insider Classifieds November 16, 2019
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Eccleshare: Out of Home is a GDP Plus Performer
William Eccleshare talked about Clear Channel Outdoor’s growth prospects, plans to reduce leverage and China at the Morgan Stanley Technology, Media and Telecom Conference this week. A selection of his comments. On out of home’s growth prospects. We see outdoor as being a GDP plus performer…Nothing that I can see…in […]
More Out of Home Conference Rooms
Last week Insider did a post on Durden Outdoor’s conference room. We received lots of conference room pics. Here are our favorites. Roland Digital Media’s Cookeville, TN office is filled with old ad memorabilia. The conference room table was originally an off-premise billboard. It advertised the Jaycees world championship rodeo […]
Tech Brands Use OOH to Pledge Privacy Commitments
Responding to consumer interest in privacy, tech brands are using out of home (OOH) media to communicate their respect for privacy. Public opinion research shows strong support among Americans for privacy rights. At the same time, consumers appreciate conveniences of instant communication and sharing, mapping, online shopping, anti-theft devices, and […]
Daily Billboards 3 of a Kind: License Plates
As Los Angeles can be described as the epitome of car culture, it’s no wonder that some advertisers use motoring-themed designs to catch commuters attention. Here are three examples of billboards using vehicle license plate concepts to help their messages stand out. First up is this attention-grabbing cause-related ‘GNTRIFIED’ ad creative […]
Company of the Day: Bender Billboard
Company: Bender Billboard Markets: New Mexico Phone: 575-390-3950 Email: BenderBillboard@live.com Bender Billboard operates a billboard plant in Hobbs, New Mexico, including a digital billboard and and a trivision. Bobby Pennell is the firm’s owner and president. The firm was the subject of a September 2009 Signs of the Times article. [wpforms id=”9787″] […]
Senior Debt at OUTFRONT, Lamar, Clear Channel and Link Media
This week OUTFRONT Media issued $500 million of 4.625% senior notes to retire $450 million of 5.875% notes. Insider thought you might want to see how this note issue stacks up with the senior debt of the other public out of home companies. As you can see from the debt […]
Rothfelder on Reed, Auspro and Thomas
On November 6, 2019, the U.S. Court of Appeals for the Sixth Circuit denied the petition for rehearing en banc in Thomas vs. Bright. In doing so, the Federal Appellate Court set the stage for an appeal to the U.S. Supreme Court, or more likely, to a legislative fix of […]